Assess your current authority
Understand existing references, content assets and relevant coverage before planning a campaign.
DIGITAL PR / AUTHORITY / LINKS
Earn attention
that strengthens authority.
Build visibility and credibility with useful stories, resources and digital PR. Drip Ranks focuses on relevant, editorially earned links and brand mentions — not purchased links or volume targets that put your site at risk.
Discuss digital PR ↗QUALITY BEFORE QUANTITY
Make something
worth referencing.
Links can help search engines discover the relationships and references around a website, but link acquisition should never come at the expense of trust. Relevance, editorial judgement and usefulness matter more than an arbitrary number of links.
We start by understanding what your organisation can credibly contribute: original research, expert insight, useful resources, data, or perspectives relevant to your industry and audience.
A RESPONSIBLE APPROACH
Develop a credible story
Find a genuinely useful angle grounded in your expertise, available evidence and audience interest.
Earn relevant coverage
Prepare targeted outreach to appropriate publications and organisations; editorial decisions remain theirs.
Report transparently
Share outreach activity and earned outcomes accurately, without representing paid or low-quality placements as editorial wins.
WHAT WE DON'T DO
No link schemes.
No empty promises.
We do not sell guaranteed placements, bulk link packages or private-network links. We do not promise that an individual link will improve rankings. Editorial coverage depends on a publication's independent decision, and results are not guaranteed.
Our work can include digital PR planning and outreach, resource development, prospect research and transparent reporting. It should support a broader strategy that includes strong technical foundations and useful content.
Related: content SEO, SEO audits and technical SEO.
A RESPONSIBLE CAMPAIGN PROCESS
Earn attention with a story your organisation can stand behind.
Good digital PR starts with a credible contribution, not a predetermined link quota. We assess the available evidence, expertise and audience relevance before recommending an idea or outreach plan.
Find a real reason to be cited
Review existing expertise, assets and relevant coverage to identify a useful contribution that can be substantiated.
Build a thoughtful outreach list
Match the story to relevant journalists, publications or organisations rather than sending untargeted bulk pitches.
Separate activity from outcomes
Report outreach and any earned coverage accurately. Editorial decisions remain with publishers and are not guaranteed.
DELIVERABLES & SUITABILITY
Transparent work,
without link quotas.
Depending on the agreed scope, work may include a backlink review, competitor opportunity research, a campaign concept, a substantiated resource or commentary, targeted outreach and a record of placements earned. Research, asset production and outreach responsibilities are agreed before work starts.
This service is a fit when your team can provide credible expertise and is comfortable with independent editorial outcomes. It is not for buyers seeking guaranteed placements, private networks or bulk links.
Related: content SEO, SEO audits and technical SEO.
MAKE THE STORY WORTH COVERING
Relevance comes
before outreach.
A campaign needs a reason for another organisation to reference your work. That could be a useful original resource, a well-supported insight, a credible expert perspective or information that helps a publication serve its readers. The right format depends on what your team can genuinely contribute and what evidence is available.
We consider audience fit and editorial relevance before building a prospect list. Outreach should be specific enough to explain why a story matters to that recipient and should respect their time. A response or publication is never under our control, so campaign planning should not rely on a promised number of placements.
If coverage is earned, reporting should show where it appeared and describe it accurately. A link's value cannot be reduced to a single score, and a placement does not guarantee a ranking improvement. Link earning works best alongside useful content and a technically accessible website.
LINK BUILDING FAQS
Good to know.
Do you buy links?+
No. Our approach is based on earning relevant editorial coverage and references. We do not sell paid link placements or bulk link packages.
Can you guarantee press coverage?+
No. Publishers and journalists make independent editorial decisions. We can develop a relevant story and conduct considered outreach, but cannot guarantee publication or links.
Does link building guarantee higher rankings?+
No. Search performance depends on many factors, and individual links do not guarantee a specific ranking or outcome.
How do you choose who to contact?+
Prospects should be relevant to the story and audience. We agree the targeting approach and review each opportunity rather than relying on generic volume lists.
What happens if a placement is removed?+
Earned coverage is controlled by publishers and can change. We can report its status if monitoring is in scope, but cannot guarantee that a publisher will retain a link.
BUILD AUTHORITY THE RIGHT WAY