Plan around customers
Clarify your audience, business objectives, search demand and the pages your website needs.
WEB DESIGN / DEVELOPMENT / SEO
A better website.
Built to be found.
Bring website design, development and SEO together from day one. Build a useful, distinctive website with a clear structure, considered content and technical search foundations ready for launch.
SEO-led website design means planning a website's structure, templates and content around how people search, before the site is built. It treats search as a design input rather than a launch-day check, so the pages a business needs in order to be found are designed in from the start.
Plan your website projectSEO-LED WEBSITE PROJECTS
Search is part of
the build, not a patch.
When SEO joins a website project late, teams can end up reworking page structures, content and redirects. Planning search alongside design and development helps keep user needs, discoverability and technical requirements in view throughout the project.
Drip Ranks can support a new website or redesign, with scope agreed to suit your platform, internal team and project needs. We can also help plan the content for the new site, so every page launches with a purpose.
FROM BRIEF TO LAUNCH
Design a clear structure
Map information architecture, navigation, URL patterns and page intent before development begins.
Build with SEO in mind
Coordinate content, on-page SEO, mobile experience, performance and technical implementation.
Check, launch and learn
Review redirects, indexability, analytics setup and key pages before launch; monitor the site afterward.
A SEARCH-AWARE BUILD PROCESS
Make the important decisions before they become expensive rework.
The project scope depends on the size of the site, platform, content needs and who is responsible for design, development and approvals. We agree what Drip Ranks owns and what your team or other suppliers deliver before work begins. They also cover the technical SEO checks that keep the build indexable from day one.
Agree pages and priorities
Clarify audiences, business goals, site structure, page intent and the content or evidence each important page needs.
Coordinate design and development
Keep navigation, mobile experience, performance, technical SEO and conversion paths in view during implementation.
Check before and after release
Review redirects, indexability, metadata, analytics arrangements and key templates; monitor agreed signals after launch.
SCOPE, HANDOVER & SUPPORT
A clearer brief.
A more considered launch.
Depending on scope, deliverables may include an information architecture, page plan, SEO requirements, content guidance, technical review, redirect recommendations, launch checklist and post-launch checks. Design files, development, copywriting, hosting and ongoing support are specified explicitly rather than assumed to be part of every package.
This service is for teams planning a new website or a substantial redesign and willing to involve search considerations early. No build can guarantee rankings or traffic after launch; outcomes depend on implementation, site history, competition and many other factors.
Related: technical SEO, content SEO and SEO audits. See also our practical guide to auditing internal links.
PROTECT THE SITE DURING CHANGE
A redesign is also
an SEO migration.
Changing a website can affect URLs, internal links, page content, analytics and how search engines access important information. Plan those changes alongside design and development rather than waiting until the new site is ready to launch. A page inventory and clear redirect map can help the team understand which existing URLs need to be preserved, merged or retired.
Before release, review the live build for crawl access, index directives, canonicals, metadata, mobile behaviour and the quality of key templates. Check redirects from old URLs and ensure measurement tools work as expected. These checks reduce avoidable mistakes, but no checklist can remove every migration risk or guarantee that rankings will remain unchanged. In effect, this review is a pre-launch SEO audit for the new build.
After launch, agree who will monitor errors, indexation and search performance, and how issues will be escalated. Post-launch monitoring is a defined part of scope—not an assumption that ongoing support is included in every website project.
A stronger brief also helps the design team understand what each page needs to achieve and where evidence, calls to action and supporting information belong. Agreeing those decisions early gives stakeholders a basis for reviewing the design beyond aesthetic preference alone.
Redirects and URL mapping
Every old URL that changes needs a deliberate destination. A URL map pairs each existing page with its replacement before launch, and the redirects are tested after launch, because a missed redirect quietly discards the rankings and links the old page had earned.
COMMON QUESTIONS
Websites + SEO, explained.
Why include SEO in a website build?
Planning SEO early helps align site structure, content and technical decisions with user needs and organic discoverability, and can reduce avoidable rework later.
Can you work with our existing developers?
Yes. The project can include strategy and recommendations for your in-house or chosen development team. Scope and implementation responsibilities should be agreed before work begins.
Do you guarantee traffic after launch?
No. Search visibility depends on many factors, including competition, site history, content, implementation and platform changes. We focus on strong foundations and transparent measurement, not guaranteed rankings or traffic.
What is included in the website package?
Scope varies by project. We agree the pages, design and development responsibilities, content support, technical SEO work, launch checks and any post-launch support in the proposal.
Can you work with our existing designers or developers?
Yes. The engagement can focus on SEO strategy and implementation guidance for your existing team, or include a broader website scope where agreed.
PLANNING A NEW WEBSITE?